Setting the standard for buying signal boosters

    Boosting the reception

    Signal Boosters is the sister company of Wilson Amplifiers, the leading US seller of cellular range extenders. Andrew their VP on marketing had already had the website for Signal Boosters in place, however the conversions were lower than expected. Our job was to take the design and turn it into a driver of sales.

    Refining the details

    The original Signal Boosters logo was a mix of orange and blue, we tightened up the logo by keeping the blue as the only accent colour and leaving the rest neutral.

    This set the precedent for the rest of the site.

    Solving the customers problem

    When someone hits the Signal Boosters site they’re more than likely to be experiencing signal issues – this is their problem.

     

    Our next task was to solve this problem, if we can satisfy the customers need they are much more likely to make a purchase. Currently the site was simply acting as an online shop and the customer was having to do the leg work to work out which product they required.

     

    We developed a simple, yet intuitive walkthrough process that helps the visitor find the product that fits their need, and then takes them to a filtered list of products for them to then make the final decision.

    Wireframing the solution

    As with every project the wire framing stage is crucial for us to work out user paths and where important information should be placed. We decided on the main hero to instantly show that the sites goal was for the customer to never lose signal again. Within 2 seconds of hitting the site, the customer knows whether they are in the right place or not.

     

    The secondary layer was the filter function mentioned above. The flow of information then turned to informative as any customers scrolling past the main two sections, would be undecided and would require more information before making a decision. This is where testimonials and logos of big clients are used to show authority and trust.

    Signal Boosters Wireframe

    Immersive Heros

    Creating powerful call-to-actions on a website’s homepage is incredibly important. We also had to ensure that the style that we used was a fine balance between the Signal Boosters brand and the brand of the product that was being up-sold.

    Lifestyle centred heros

    We explored a lifestyle approach style, focussing on how the resulting signal from a booster could be used. Two examples were developed one focussing on a couple using the phone for a selfie, the other a business woman on her phone for work.

    Illustrating the mobile experience

    With over 60% of web traffic now coming from mobile devices, the refined mobile experience was crucial. The website serve a cut back design that was still functional and inspired a purchase. We wireframed the UX for the development team to build.

    Signal Boosters Home
    SignalBoosters About
    Signal Boosters Product Page

    A strong design language

    Each page flows from one to another, every part of the site looks like it has a place and is meant to be there. Keeping the accent blue throughout the site allows the site to remain consistent whilst the content is continually changing.

     

    We ultimately distilled things to its simplest form establishing a design language that withstood all forms of content requirements.

    Signal Boosters Guarantee Page
    Signal Boosters Buyers Guide
    Signal Boosters Support Centre

    PPC Landing Page

    Signal Boosters utilise Pay-Per-Click advertising to drive people to the website. We needed to let them know that they were in the right place and that the information matched up with the keywords that they had searched for.

     

    Mini landing pages were designed for this purpose mainly directing them to the relevant section on the site, whilst also showing reviews and brand logos to instil trust.

    Signal Boosters PPC Landing Page

    “Once the product pages were launched we saw over 20% lift in revenue in conjunction with lifts in engagement, time on pages and reduced bounce rates. Couldn’t recommend [Falcon] highly enough.”

    — Andrew Hansen, SignalBoosters

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    Signal Boosters is the sister company of Wilson Amplifiers, the leading US seller of cellular range extenders.