Light up your brand
How a brand project works
Undertaking a branding project, or a rebrand, is a big commitment and it can even be quite daunting. We like to think our brand design process is straight forward and a joy to manage. There's no long corporate workshops or boring questionnaires that barely scratch the surface. Instead we focus on conversation, usually over a coffee or a beer.
Discovery is the single most important stage of the process. It is where we learn about your company culture, what your goals are and your competitors.
We use the research and feedback from the discovery to help mould and influence our responses. You are provided with different options, all taking a slightly different route to your end goal.
From the rough outlines of the responses we develop a refined concept. We gather further feedback to help shape the concept, injecting some colour and subtle delightful features along the way.
Your brand is strongest when supported by the right forms of collateral. We explore ways to extend your brand and the personality it encapsulates, through bespoke iconography, tone of voice and photography.
We'll help you roll out the brand across different mediums and platforms. We'll help you maximise audience interaction and awareness, through offline and online campaigns.
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